5 Ways Your Merchandising Strategy Affects SEO Performance Posted: 2020-11-18 When optimizing an e-commerce website for SEO performance, you will often notice that the product being sold (i.e. the bread and butter of the business) is usually not a focal point of the SEO discussion. After all, SEO recommendations are not necessarily based on a brand's product mix, but rather a strategy is developed based on the holistic needs of the website. If it's important to understand the product and its positioning in the market (luxury product, discount product or other), that's usually where the conversation ends. Often SEOs are in direct contact with marketing
managers, and for this reason there is usually little discussion of merchandising strategy and how it may affect SEO. Below are five common, yet overlooked scenarios that detail the importance of communicating your merchandising strategy. Challenge 1: Inventory issues and negative reviews What does inventory management have to do jewelry retouching service with SEO? It turns out a lot. While I think it's safe to say that most brands use a live inventory system, which means stock status is updated in real time, some companies haven't yet adopted this technology. And for this reason, order fulfillment can become a real challenge. One of the consequences of loose inventory management is the overselling of merchandise .
Twproject has an uphill battle to catch the search competition. Twproject's competitors prove that search can be a powerful channel for Twproject. Using these takeaways, I have the beginnings of a full link campaign strategy for Twproject. I hope you can apply this research to your own site, clients, and projects, and that this example will help you develop and execute your own successful link building strategy. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.